AdWords Editor versions

v12.5 [Aug 28, 2018]
- More text in expanded text ads: We recently made changes to expanded text ads so that you have more room to convey your message to customers. Now you can add a third headline and a second description, and each description field has a 90-character limit. Learn more about expanded text ads.
- New description line for Dynamic Search Ads: Dynamic Search Ads have more space for you to get your message across to potential customers. Now you can add a second description line, and both description fields have a 90-character limit. Learn more about Dynamic Search Ads.
- Longer descriptions for call-only ads: In call-only ads, the character limit on the description field has been increased to 90 characters. Learn more about call-only ads.
- New custom rule: Sitelinks with no descriptions. Sitelink extensions with description text can improve your CTR, and this custom rule will warn you if you try to add or edit sitelink feed items that don’t have description text associated with them. Learn more about custom rules.

v12.3 [May 1, 2018]
- View a Search terms report.
View and download reports about your search terms. This update also includes tools to add keywords and add negative keywords.
- Use filter functions.
With filter functions, you can use powerful queries that combine filters in new ways to find highly specific items in your AdWords account.
- Make edits in CSV import.
When making edits in CSV imports, you may specify 2 separate columns for each field, such as text ad headlines and descriptions. One column holds the original value and is used for lookup, while the other holds the new value, to be applied as an edit.
- Account-level extension associations.
You can attach ad extensions at the account level, in addition to campaign and ad group levels. about account-level extension associations in CSV file creation
- Custom intent audiences.
With custom intent audiences, you can reach people that intend to make a purchase.
- TrueView for action.
TrueView for action campaigns (Video campaigns created with the “Drive conversions” subtype) are supported, which includes calls-to-action (CTAs) and headlines.
- Shopping inventory filters.
Inventory filters for Shopping campaigns are now supported. These may be edited via CSV import.
- Freezable columns.
In some views, such as for table data, certain columns can be frozen on the left-hand side for easy horizontal scrolling, letting you more easily track items.
- Faster policy reviews when uploading ads.
For text ads, an improved policy check speeds the time to upload your ads.

v11.7 [Dec 2, 2016]
Export expanded text ads as responsive ads
Version 11.7 lets you use the “Export as” feature to convert expanded text ads into responsive ads.
Location extensions
You can now create, edit, and remove location extensions. Keep in mind that linking to Google My Business accounts isn’t supported.
Bumper ads
This version fully supports bumper ads, a short video ad format designed to allow you to reach more customers and increase awareness about your brand by using a short, memorable message.
Gmail multi-product promotion template
You can now use AdWords Editor to create and edit Gmail ads using the multi-product promotion template.
Square images for responsive ads
Square images for responsive ads are now supported.
More frequency options for video campaigns
In addition to “per campaign,” you can now also use “per ad group” and “per ad” frequency capping for video campaigns.

v11.5 [Jul 26, 2016]
May include unspecified updates, enhancements, or bug fixes.

v10.2 [Aug 14, 2013]
- View upgraded sitelinks on the new Extensions > Sitelinks (upgraded) tab.
- Add, edit or remove upgraded sitelinks at the campaign or ad group level.
- Copy and paste upgraded sitelinks between campaigns or ad groups.
- Include upgraded sitelinks in imports and exports.
- Change a sitelink's platform targeting (all devices, desktop and tablet devices only, or mobile devices only), or the device preference for an individual sitelink (all or mobile).
- Schedule start and end dates for your sitelink to run or set it to run specific days of the week and times of day.
- Disable upgraded sitelinks at the ad group level.

v9.9 [Nov 13, 2012]
Version 9.9
Google Display Network settings
Flexible reach: AdWords Editor version 9.9 includes the Display Network updates below. Learn more
Simplified options at the campaign level: Choose "Enabled" or "Disabled."
Greater control at the ad group level: For each ad group, select Display Network reach settings for display keywords, placements, topics, interest and remarketing, gender, and age.
Import/export updates
Network settings in CSV import: Use the new "Networks" column to update your campaign-level Display Network and Search Network settings. Learn more
Importing similar ads: Specify your preference for how AdWords Editor should treat imported ads that differ from existing ads only in the URL fields. This change addresses feedback from version 9.8.1. Learn more
Updated campaign settings
BlackBerry device targeting: You can now target campaigns to BlackBerry devices, along with Android, iOS, and webOS. On the Campaigns tab, select "Edit" next to Devices. Learn more
Search Network options: In the Search Network menu on the Campaigns tab, choose "Google search only," "Include search partners," or "Disabled." This change is text-only and doesn't affect your current campaign settings. Learn more
Ad rotation: You can now choose "Rotate indefinitely" in the Ad rotation menu on the Campaigns tab. Learn more
Minor updates
Support for ID attribute in product targets: Create product-specific targets using product IDs from a Merchant Center feed. Learn more
Keyword Opportunities columns: The new "Monthly searches" column replaces "Global monthly searches" and "Local monthly searches." The "Ad/search share" column now appears only on the Search-based keywords tab. Learn more

v9.5 [Aug 26, 2011]
- Apply and edit an experiment status (e.g. “control only”, “experiment only”, “control and experiment”) at the ad group, ad, or keyword level.
- Apply and edit a Default Max. CPC, Display Network Max. CPC, or Max. CPM bid multiplier at the ad group level.
- Apply and edit a Max. CPC bid multiplier at the keyword level.
- Download and upload experiment status and bid multipliers in both CSV and XML import/export.